A recent survey by the National Association of Realtors (NAR) confirmed that the number one thing sellers look for is an agent who can effectively market their home.
It makes sense because, without the right exposure, your home could sit on the market longer than necessary. That’s why working with a knowledgeable, local agent is so important. They know how to position your home to attract serious buyers.
According to NAR, here are some of the most effective marketing strategies agents use and how they benefit you (see graph below).
- MLS Listing: Your home will be featured on the Multiple Listing Service (MLS), ensuring maximum visibility among agents and buyers. More exposure means a faster sale.
- The Power of a Yard Sign: A well-placed For Sale sign grabs the attention of people passing by, who may know someone looking to buy in your area. It also provides easy access to your agent’s contact info.
- Host an Open House: Open houses create a competitive atmosphere, encourage strong offers, and allow buyers to see your home in person—all while giving your agent valuable feedback.
- Your Agent’s Website Matters: Showcasing your home online through your agent’s professional platform ensures it reaches buyers who are serious about making a move.
- Leverage Social Media: Sharing your listing on social networks increases exposure and makes it easy for friends and family to spread the word.
- Virtual Tours for Convenience: Out-of-town buyers can explore your home anytime, anywhere—helping attract more potential buyers who can’t visit in person.
- Video Marketing Works: Video tours highlight the best features of your home, such as a gourmet kitchen or outdoor space, creating excitement among buyers.
- Email Campaigns Drive Interest: Your agent can send emails to their network, sparking interest and generating buzz—even before your home officially hits the market.
A good agent will write a description and add some nice photos to your listing. But a great agent? They’ll go above and beyond.
They’ll use their experience to really highlight your home’s best features, putting in the extra time and effort to make sure it leaves a lasting impression on buyers and helps you get it sold.
Bottom Line
Selling your home is a big decision, and teaming up with a creative, local real estate agent can make all the difference in attracting the right buyers. If you’re ready to sell and would like to discuss some strategies we can use to get your home sold, let’s chat!